DIRECTED BY: Morgan Spurlock
WRITTEN BY: Morgan Spurlock and Jeremy Chilnick
STARRING: Morgan Spurlock, Peter Berg, Noam Chomsky, Brett Ratner
RATING: 4 stars
If you work in the media, advertising or film, or if you want to be “media aware” (and really, that should include everyone) then you must see The Greatest Movie Ever Sold. Morgan Spurlock (Super Size Me) has a way of holding up a mirror to western society and raises a lot of questions.
Every day as film-goers and consumers we are bombarded with advertisements; some are obvious and some are subtle. We like to think that we are good at spotting when someone is trying to sell us something, but the truth is, often we are oblivious as to the effect these subtle advertisements are having on us, especially when they are in the form of product placement in films. Ever wondered why after seeing your favourite actor drinking a can of Coca-Cola, you get the urge to have a can yourself? That is the power of product placement and the companies know it and are willing to pay to have their logo or product plastered all over a film if they think it will help sell their product – and it works.
Spurlock aims to examine this notion in his film. Simply, The Greatest Movie Ever Sold is a documentary about branding, advertising and product placement that is financed through advertising and product placement. Clever, huh?
In fact, Spurlock has indeed cleverly handled the topic in such a way as to expose the inner-workings of the film and advertising industries and how they work together to “trick” consumers into paying to see a film and buy the products shown in the film. It is also very funny and gives great insight into the industries through interviews with directors and the meetings he films with companies. The audience even applauded some parts of the film.
An you know what? Even though I'm aware of how product placement and advertising works in films, after watching The Greatest Movie Ever Sold, I still wanted to try to hunt down some POM juice.